Why Working for Free is Bogus

von Heike Rost am 13. Juli 2010

in Inspiration, Visuelle Kultur

  • Must read on BlackStarRising: “12 Excuses for Shooting Photos for free – and Why They are Bogus“. One quotation, which I’m used to hear from different wannabe customers as well as from so called colleagues:


  • It’s different now because of digital photography. Ten years ago, shooting for free meant eating the cost of film, processing and Polaroids unless the client paid your costs. Today, all a free shoot costs you is your time. Pixels are free!”

    John Harrington’s answer to that: “No, actually, pixels are not free — but thanks for playing. Cameras and camera shutters have a lifespan of a few hundred thousand frames. Divide the number of frames you shot for free by the cost of the camera, and you’ll begin to get a sense of how much that shoot cost you. That doesn’t count the cost of Photoshop for post-production, storage of the raw files, burning them to CD for your clients, and on and on.”
    Read the rest of the entry on BlackStarRising

    Nothing to add so far – exept: I take photographs for money.

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